Senior Art Director & AI Creative Director
I’m a concept-driven Senior Art Director and AI Creative Director working at the intersection of ideas, visual storytelling and emerging technology.
With a background in art direction, design and photography, I develop bold creative concepts and distinctive visual worlds for brands, from the first strategic insight through to final execution.
My experience spans advertising, fashion, healthcare, culture and purpose-driven organisations, across campaigns, digital, social, film and branded content.
Over the past two years, I’ve expanded my practice into generative AI, exploring how image, motion and new creative technologies can push traditional art direction into new territory. I use AI not as a shortcut, but as a creative and production tool to prototype ideas, build cinematic worlds and turn ambitious concepts into crafted visual experiences.
I’m equally comfortable leading the creative vision or getting hands-on with the work, collaborating with copywriters, designers, directors, photographers, strategists and production teams to bring an idea to life.
For me, technology changes. The job remains the same: find the idea people remember.
You are welcome to get in touch:
giuliamaria.valli@gmail.com