Chase the Feeling is an AI-generated spec ad for Nike Women that explores running as a journey back to yourself.
As the noise of everyday life fades away, each step becomes more than movement. It becomes a moment of clarity, resilience and reconnection. Through cinematic visuals and emotional storytelling, the film follows a woman rediscovering herself through the simple act of running.
Created as an exploration of AI-driven art direction and visual storytelling, the project focuses on building a distinctive aesthetic world where sport becomes a powerful metaphor for identity, perseverance and self-discovery.
The speculative ad "Chase the Feeling" for Nike Women reached 200K views, generated 380+ new followers, and sparked hundreds of interactions in just two days.
Officially selected for the Shiny List.
