BACKGROUND
Caritas Italy is a pastoral organisation committed to supporting the most vulnerable people and is engaged in many areas including peace, old and new forms of poverty, volunteering, civil service, immigration, mental health and homelessness.
Caritas Italy is a pastoral organisation committed to supporting the most vulnerable people and is engaged in many areas including peace, old and new forms of poverty, volunteering, civil service, immigration, mental health and homelessness.
BRIEF
Bring attention to Africa's problem, too often the media are more interested in spectacular tragedies, like tsunamis or earthquakes, because they attract a larger public, leaving behind the third world.
Bring attention to Africa's problem, too often the media are more interested in spectacular tragedies, like tsunamis or earthquakes, because they attract a larger public, leaving behind the third world.
IDEA
To Represent Africa like a beautiful woman, with an angelic and pure face, provocatively covered by insects, because the Africa problem always attracts just flies.
The visual took inspiration from baroque painting, like the usage of the Rembrandt technique
for the light on the face.
Sketch
First idea
Final version
