Background
“Ocean Melody Olen Cesari & friends for Marevivo in concert” was a concert organised by Marevivo Onlus for fundraising, at Auditorium Music Park Rome, which is the main concert halls complex in Rome.
Brief
Create a visual for the event that represents the beauty of the ocean.
Create a visual for the event that represents the beauty of the ocean.
Idea
The photo used for the visual is Roberto Rinaldi's work, a famous Italian photographer
specialized in underwater photography.
The choice has been made because in the image there is a group of fish that swim creating a circle,
that represents the “O” of “Ocean Melody.” The image creates also a very strong association between the dance and the music that is the protagonist of the show.
A 3d animation of the visual was created as the background for the concert.
The location was lit up with a blue light to create an underwater scenario.
700 people took part in the concert and the communication went on both print and digital channels.
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/d9e0747c-c6a3-4ade-99b4-2f596801f5fa_rw_1200.jpg?h=6c5920e28921677b081590dc5ba0bc5a)
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/926360bd-b358-488e-84fb-4e95cec699ff_rw_1920.jpg?h=827d66b5f9e4755723dac611c81972c1)
The concert was directed by Jan Michelini, 3D animations by Istituto Rossellini, music by Olen Cesari & The Clandestine Orchestra. The visual for the branding is a digital reworking of a Roberto Rinaldi's picture.
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/c6e70e228b729b42ee88dfa4_rw_1920.jpg?h=3305a644be73aab073725cb5b6f9207e)
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/1ab118d8-fba1-47cd-9ce9-6222906b76e7_rw_1920.jpg?h=8973cadb39d3a3546e7f841d39e0220c)
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/061480a0-dd57-4d1f-bde5-61ab40df03b9_rw_1920.jpg?h=563f3c00f1ccb92b3d84db33e1b713e3)
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/4447409a-bf94-46ec-891d-0140b9b57e5d_rw_1920.jpg?h=9b87cbfbf51740f8cafb00dbc45696e5)
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/b3fddc37-4f49-49a1-9f10-834e78aa1756_rw_1920.jpg?h=a893d26e61c19c24c4b1622ccc3ea20f)
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/9480b99b-b87f-4724-8bb4-118cc08b2e48_rw_1920.jpg?h=eac0b89a216ed70fd97b39126944800d)
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/511202d8-f0eb-46ed-a02d-419c572e544e_rw_1920.jpg?h=6b6cb56103d6ee4b02ff3b1a326627d9)
![](https://cdn.myportfolio.com/40039e2a59dfddf676e6b847e6045a99/1d9a09c6-ef9a-459c-af50-3232cdb1e713_rw_1200.jpg?h=748fa33ac336001a743d976e45122ad0)