A self-initiated 24-hour AI advertising challenge, inspired by the fast-turnaround creative exercises run within AI creator communities.
The brief was simple: choose a brand and create an AI-led advertising concept from idea to final execution within 24 hours.
Inspired by Sky’s That Sky Feeling / Feels like… But telly! platform, I explored the idea of entertainment becoming so immersive that what happens on screen starts to feel physically real.
Concept: SKY - WATCH IT. FEEL IT.
A three-film campaign, each exploring a different genre and a different way the world on screen spills into reality.
Concept, Art Direction, AI Direction & Execution: Giulia Maria Valli