The speculative project, "Starbucks Beyond Earth," imagines how the coffee ritual evolves once humanity begins living beyond Earth. When life moves into space, the need for comfort and familiarity follows. The project explores how a global ritual translates when the environment becomes non-human, and how emotional continuity can survive isolation, silence, and spatial detachment. The underlying challenge is keeping a brand experience grounding even in extraterrestrial settings.
The visual and architectural world blends futuristic imagination with emotional design. A fluid biomorphic space base inspired by Zaha Hadid, Renzo Piano, Jean Nouvel, and Karim Rashid. Orbiting habitats envisioned as luminous sanctuaries. A serene Starbucks café on Mars shaped with the contemplative restraint of Kubrick. Each environment reframes Starbucks as a stabilizing presence in places defined by distance, quiet, and awe.
The beverages extend the narrative. Dark Matter Drip, Solar Flare Espresso, Zero Gravity Matcha, Cosmic Cold Foam. Light, ironic names that turn the menu into storytelling rather than simple product naming. These drinks work as small rituals that restore normality and delight within impossible settings. The result is a cohesive emotional system rather than a visual exercise.
AI was used to generate environments, materials, atmospheres, characters, and cinematic sequences. The workflow combined prompt-directed art direction, iterative refinement, and image-to-video generation to keep a consistent style and mood. AI accelerated world-building, enabling rapid exploration of architecture, lighting, and spatial atmosphere.
The impact demonstrates how brands can project their identity into speculative territories without losing recognizability. It shows how AI unlocks full, coherent world-building for advertising, moving from isolated images toward immersive branded universes.