Starbucks in the Space – Project Overview
A speculative exploration of how Starbucks could evolve beyond Earth.
This second chapter shifts the narrative to Mars, imagining the first off-world café: sculptural architecture, fluid interiors, and an alien customer experiencing the brand in a completely new context.
This second chapter shifts the narrative to Mars, imagining the first off-world café: sculptural architecture, fluid interiors, and an alien customer experiencing the brand in a completely new context.
The video expands the larger world-building project, where each chapter introduces a new environment, design language, and audience. No heavy storytelling; just atmosphere, spatial identity, and a vision of Starbucks as a cultural presence across planets.
This piece connects directly to the full project: reimagining global brands through futuristic design, interplanetary settings, and AI-driven creative direction.
Here is the complete project:
https://giuliamariavalli.com/starbucks-beyond-coffee-beyond-earth
https://giuliamariavalli.com/starbucks-beyond-earth